Iqbal Carpets sells rugs, carpets, prayer mats, mosque rolls, vinyl flooring, and artificial grass to customers across Pakistan, with a physical showroom presence in Islamabad/Rawalpindi. The project called for a WooCommerce store organized around a wide, visually varied product range - from budget rugs to premium Turkish and Irani pieces - with pricing, comparison, and wishlist tools that let shoppers browse a large catalogue without getting lost.
What We Faced
Carpets and rugs are a highly visual, comparison-heavy purchase - shoppers want to browse by style (Turkish, Irani, Pakistani, Shaggy), size, and price before buying, often across dozens of near-identical-looking options. The store needed enough category depth and product-comparison tooling to make that browsing manageable, while still surfacing the brand's physical showroom for buyers who wanted to see a rug in person first.
How We Solved It
Built a WooCommerce catalogue spanning seven main categories (Rugs, Runners, Carpets, Prayer Mats, Mosque Rolls, Vinyl Flooring, Artificial Grass) with further sub-filtering by rug origin and style (Turkish, Irani, Pakistani, China, Shaggy). Implemented product comparison and wishlist tools so shoppers can shortlist multiple rugs before deciding. Added a dedicated showroom locator page linking to the physical store in Islamabad, alongside brand and blog pages to support the retailer's SEO footprint for rug- and carpet-related search terms across Pakistan.
What We Delivered
WooCommerce storefront build: product catalogue, category architecture, comparison/wishlist functionality, showroom location integration.
How We Got There
Category & Catalogue Architecture
Structured the full product range into primary categories and style-based sub-filters that mirror how carpet buyers actually shop - by room, style, and origin.
WooCommerce Build
Set up the WordPress/WooCommerce environment, product variant pricing, and the comparison and wishlist plugins needed for a browse-heavy shopping experience.
Showroom & Trust Integration
Built a dedicated showroom page connecting the online catalogue to the physical Islamabad location for buyers who prefer to see a rug before purchasing.
Content & SEO Setup
Structured category descriptions and blog infrastructure to support search visibility for rug- and carpet-related terms across Pakistan.
Launch & Handover
[ADD: describe your actual launch process, QA, and handover to the client.]
Visual Showcase
Category grid covering rugs, carpets, mats, and flooring
Product listings with built-in comparison and wishlist tools
Showroom locator connecting online browsing to the Islamabad store